In our time using social media, we've all most likely encountered bot accounts. These bot accounts may help us decrease search times for certain products or services by offering us a variety of similar products or may possibly change our views about a certain product by posting content that devalues its purpose or the product … Continue reading The effects of bots in social media →

Dumb ways to Die came about in 2012 and began as an animated video campaign with a variety of characters experiencing brutal deaths. It was made by Metro as a way to get commuters to become more engaged with safety around public transport. In 2014, the video campaign had reached 77 million views on youtube. … Continue reading Viral marketing: Dumb Ways To Die, Where did it go right? Where did others go wrong? →

30/04/2019 Almost everything is connected to the internet these days, tracking and sharing nearly everything we do from exercise to places we travel to. Our privacy on the internet is disappearing. This is made possible by something referred to as the internet of things. The internet of things involves the idea that there are billions … Continue reading Are marketers gaining from our eroding internet privacy? What are the costs? →